The Pricing Trick Sellers (and Agents) Keep Using—Even Though It Might Be Costing Them

by Beth McGuire

Grocery stores have used it since forever. So have retailers. Pricing a product at $9.99 instead of $10 is a psychological trick that makes shoppers perceive a bigger price gap than there really is. But a new academic study says the same tactic, known as “charm pricing,” is alive and well in real estate listings…

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