Breaking Through to First-Time Buyers: The Basics of Millennial and Gen Z Marketing
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. The housing market has not exactly been a breeding ground for first-time homebuying in recent years, but that doesn’t mean th
New Homeownership Measure Finds Only 22% of Young People Own Homes
Developed by the Federal Reserve Bank of Minneapolis, a new homeownership measure—the homeowners-to-population ratio (HPOP)—aims to provide an alternative to better reflect the share of adults who are homeowners, as the path to the American Dream for young people remains uncertain. In a July 15 rele
Equifax locks in $1 VantageScore through 2027
Equifax will keep its $1 VantageScore 4.0 price in place through the end of 2027 as it pushes mortgage lenders to adopt the alternative credit score model, CEO Mark Begor told investors. The initiative was first launched in March, when the company also continued to offer free VantageScore 4.0 credit
Senior housing wealth reaches record level in first quarter
Housing wealth among homeowners age 62 and older rebounded to a record $14.92 trillion in the first quarter of 2026 after declining in the previous two quarters, according to the latest National Reverse Mortgage Lenders Association (NRMLA) – RiskSpan Reverse Mortgage Market Index. The quarterly inde
Beat the Heat! Keeping Buyers Energized When It’s Crazy Hot Out
Want as many potential buyers as possible for a home with a pool? Shannon Murree, with REMAX Hallmark Chay Realty Brokerage in Barrie, Ontario, has some next-level advice. Schedule as many showings as possible on a scorching-hot day. And all the better if clients show up with kids, who can be very p
Windermere Real Estate Names Diana Wall to New Chief Growth Officer Role
Above, Diana Wall Windermere Real Estate has named Diana Wall as its first chief growth officer, creating a new executive position as the company plans to accelerate its long-term expansion strategy and broaden opportunities across its brokerage platform. According to a release, Wall joins Windermer
Jay Papasan to step down as Keller Williams executive
Longtime Keller Williams executive Jay Papasan announced his decision to step down from his role as vice president of strategic content in a post on LinkedIn on Tuesday. Papasan has been with Keller Williams since September of 2000. He said his decision to step down comes from a desire to focus on
Rise Baking Company to move innovation center from Tucker to Atlanta
Rise Baking Company, a leading manufacturer for in-store bakeries and food service operators, has announced that it will be relocating its Innovation Center from Tucker to Atlanta after 20 years. Rise’s Innovation Center will be relocating to 575 Main Street NE in the Lindbergh neighborhood of Atla
Trump’s speech, declassified documents offer scant support for Georgia election fraud claims
When President Donald Trump delivered his primetime address about election fraud Thursday, Dana Barrett was watching and ready to take notes. But Barrett, a Fulton County commissioner, did not hear much worth writing down. The Democratic commissioner represents a county that Trump has repeatedly bla
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